If you run a local business in Skopje and you're not on Google Business Profile (formerly Google My Business), you're invisible to most potential customers. Here's how to set it up properly and optimize it for maximum visibility.
Step 1: Claim or Create Your Profile
Go to business.google.com and search for your business name. If it exists, claim it. If not, create a new listing.
- Use your exact business name as registered (no keyword stuffing)
- Choose the most specific primary category available
- Verify your business via postcard, phone, or email
Step 2: Complete Every Field
Google rewards completeness. Fill in absolutely everything:
- Business name, address, and phone number (NAP consistency is critical)
- Website URL
- Business hours (including special hours for holidays)
- Business description (750 characters max — use keywords naturally)
- Services/products list with descriptions and prices
- Attributes (wheelchair accessible, free WiFi, etc.)
Step 3: Add Photos
Businesses with 10+ photos receive 3× more clicks than those without. Add:
- Exterior photos (help people find you)
- Interior photos (show the atmosphere)
- Product/service photos
- Team photos (build trust)
- Logo and cover image
Update photos monthly. Need professional images? Our photo editing service can help.
Step 4: Get Reviews
Reviews are the #1 local ranking factor in 2026. Here's how to get more:
- Ask happy customers directly after a positive interaction
- Send a review link via WhatsApp or SMS
- Display a QR code at your location
- Respond to every review (positive and negative) within 24 hours
Step 5: Post Weekly
Google Posts appear directly in your business listing. Use them to share:
- Offers and promotions
- Events
- Product updates
- Blog content (link to your website for traffic)
Step 6: Track Performance
Google Business Profile provides free insights — total views, search queries, direction requests, phone calls, and website clicks. Review these monthly and adjust your strategy.
Need Professional Help?
Google Business Profile management is included in our SEO service. We optimize your profile, manage reviews, and post weekly content — all as part of your monthly SEO package from €199/month.